Do you want to grow the level of traffic to your website? Most people think that they want to get more HITS, but what they really want to grow is their “page views”. Let’s look at a very basic formula for growing your page views.
Page Views vs. HITS: (Definitions)
HITS is so 1990’s as HITS has also been knows as: How Idiots Track Success. If you have 3 images on a page, you might be generating 4 hits each time someone views your page. Therefore, it’s largely a useless number. (1) Page View is equal to one view of your page. If you get 100k page views, you could say that someone pulled down and looked at 100k pages of your content. Bottom line: You want to grow your page views.
The Page View Secret Formula
Your total page views in a given time period is directly related to the number of quality original articles / pages you have available in your website or article inventory and you can increase your leverage by the uniqueness/quality/exclusivity of your articles.
Forget complicated or sneaky SEO strategies. All you really need to do is focus on driving the number of pages of content you have by producing more quality original articles that are unique.
Each article you have is an agent of yours…working for you, selling 24 hours a day. Want more traffic? Create more article agents.
The quality, relevance and uniqueness factor of your content either creates, enhances and builds trust with your user base and sites that refer traffic to you or it destroys trust. Raw quantity of pages of content alone is not enough. You must focus on quality original content if you want to build trust with your market.
Page View Analogies:
Here are two analogies to drive home Chris Knight’s Page View theory 101:
Grocery Store: Have you ever gone to a small country-side grocery store that has perhaps 10k or 20k SKU’s (products for sale)? While this might meet your convenience needs, it does not meet your variety needs compared to a super market that might have 100k SKU’s in stock. Grocery stores know their SKU count because they are constantly trying to maximize revenue on paper thin margins and you can’t drive sales if you only have a few thousand SKU’s.
Chorus: You can’t drive article marketing traffic success without more article agents selling for you. Therefore, create more articles and set a goal to have thousands of them as part of your business plan.
Search Engines: Ever surf a small search engine to do a general search? They might have a few hundred million entries, but never enough to rival the 20+ billion entries of the major players in the search engine space. The small guys get displaced and forgotten as consumers demand variety, thoroughness and choice.
Chorus: You need more article agents selling for you. Write another 100 quality original articles before the month is over and put them to work.
Page View Creation Bottom line:
Total page views generated over a given time period is directly related to how many pages or articles of content that you have and your leverage factor is directly related to the quality and uniqueness of your content. 10, 100 or 1,000 articles may not cut it any more. You need thousands of quality original articles that work for you, 24 hours a day. Time to think bigger. Yes, it is possible. Yes, others have done this already. Yes, you can do it too! Get started today.
About The Author:
Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.
By Aline van Duyn in New York
Published: August 7 2007 05:03 | Last updated: August 7 2007 05:03
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.
Broadcast television and cable and satellite television combined will continue to take the biggest share of advertising dollars, and are forecast to reach $86bn in 2011. “The path of online advertising and newspaper advertising is a continuation of what we’ve been observing for many years, but it is finally getting to the point where the lines will cross,” said James Rutherfurd, managing director at VSS.
The shift in advertising spending from traditional media to online and digital alternatives is taking place across the globe. Already, some forecasters expect newspaper advertising to be overtaken by online spending in the UK and Sweden this year.
The VSS forecasts also illustrate the lag between changes in consumers’ behaviour and advertising spending.
The survey also measured the time spent on different media, and in 2007 the amount of time spent reading newspapers is expected for the first time to be overtaken by time spent online.
Indeed, the shift to digital media has led to a slight decline in the overall amount of time spent consuming media.
In 2006, media usage per person per year declined half a percentage point to 3,530 hours. The study found that while people typically watched television for at least 30 minutes per session, they tended to watch user-generated video clips on the web for five to seven minutes.
The use of media in the workplace increased, however, up 3.2 per cent to 260 hours per employee per year, VSS found.
Spending by companies on information and media, including business-to-business magazine and trade shows, is also increasing, up 8.1 per cent in 2006 to $227bn.
“Knowledge and information industries drive the US economy, meaning that information is a critical tool,” said Mr Rutherfurd.
“Companies are prepared to pay a lot of money to get that information.”
As you may be aware, it has become almost impossible to get a decent listing on any of the top search engines without paying dearly for it.
I have become increasingly concerned about this because my Vision Quest Multimedia clients are almost all small organizations like yours. My clients don’t have the financial resources to pay expensive search engine optimization (SEO) firms to optimize their sites on an ongoing basis trying to keep ahead of the search engine’s ever-changing algorithms and listing rules. Small businesses also can’t afford many pay-per-click deals or the even more expensive advertising programs that are available.
On the other hand, like you, all of my clients need to attract Web site visitors to their sites, make their site work harder to market their products and services, and they need to build their client and prospect base.
I have been working hard to try to find a solution to the problem, and I’m happy to be able to tell you that I have found what I believe is very good, cost-effective solution — an e-newsletter.
I think that this marketing communications tool is especially effective for businesses like yours that are marketing to a local audience and don’t need to pay big bucks so that somebody in Minnesota or New Jersey will find them at the top of a Google or Yahoo search result.
Here are the reasons that I think an e-mail newsletter will help your business grow:
Keeps you in touch with your clients and prospects on a regular basis.
Unless you continually follow up with clients, prospects, and other supporters they may forget about you. But calling or writing each and every one of them on a regular basis is a pretty overwhelming task. An e-newsletter can keep you and your business on your customers and prospects ‘radar screens,’ and can do it in an unobtrusive and informative way. This method of constant contact causes these folks see you as the authoritative source of information in your industry. So, when they need someone to provide the kinds of services and products you market, they’ll likely think of you first.
Subtly and effectively spreads the word about you and your business.
A good e-newsletter can expand your pool of prospects exponentially. If the newsletter is well-done and informative, your readers will be very likely to pass it on to friends and colleagues. That principle — clients passing on the word about your product or service — is called ‘viral marketing.’
So we can begin your program with only a few dozen subscribers who are their clients and associates, but after several months you could have hundreds of readers — and potential customers — on your list.
Captures the e-mail addresses of your Web Visitors
Every visitor to your site today isn’t ready to use your services today, but they could be a client up the road. By inviting your site visitors to to sign up for your free newsletter that features helpful information on the topic at hand, you create a win/win situation. Your prospects get helpful information and you stay in the forefront of their minds.
Builds traffic to your Web site.
Articles and items in the Newsletter will be linked to appropriate pages on your Web site, building traffic and repeat visits. If you are selling products on your site, the email application has the power to track sales that result from your newsletter. The newsletter can also be personalized for each and every recipient, and the package includes database management, tracking of who read the newsletter and when they read it and many other features.
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any of the top search engines without paying dearly for it.